People do not behave their way into worth; they behave out of a worth they have already accepted.
Praise for the one who called them out of darkness runs downstream of what those people now believe they are. A label accepted sets expectation, expectation sets the state, and the state decides which actions feel natural and which feel like a costume. Chosen, royal, holy, owned: none of it is payment for good conduct.
So the proclaiming takes care of itself once the identity is settled, because silence would contradict who a person has agreed to be. Anyone still auditioning for a name already handed to them burns years of effort and arrives with the behaviour they started with.