A name that outlives a man proves nothing about whether the need that built it was ever met.
Significance is the most expensive of the personality needs, because it can be met by building or by tearing down and the nervous system cannot tell the two apart. A belief that nothing living will carry a person forward sets a state of scarcity, scarcity becomes grasping, and grasping seizes whatever vehicle is in range: a throne, a following, a stone cut with the right name.
Contribution meets that same need by pouring into people who go on living, which is why it still holds when the man is gone. The cost of choosing the other vehicle is a life spent manufacturing evidence for strangers who read the name, feel nothing, and keep walking.