Dāna: Generosity
Dāna names the full arc of giving, from the open hand to the motivating heart. It is the first step on the path because generosity begins to loosen the grip of self. But dāna carries a built-in vulnerability: the same hand that gives freely can be raised to draw attention to itself. The trumpet blast is dāna hijacked, the gift converted into an advertisement for the giver.
Cetanā: Intention
Buddhist ethics rests on this: kamma is cetanā. The act is its intention, and the fruit follows the seed. When you give in order to be seen giving, the intention is self-display, and the act bears that weight all the way to its result. The verse agrees exactly: the reward is precisely what they sought, no less and no more.
Taṇhā: Craving
The "glory from men" that the hypocrites chase is a form of craving, specifically the thirst to be confirmed as worthy in other people's eyes. Theravāda teaching names eight worldly winds that pull a mind off course; praise is one of them, and the one pulling hardest here. Craving for recognition works like any thirst: the more it is fed, the stronger it returns, which is why the hypocrite needs to perform again and again.
Māna: Conceit
Māna is the comparing mind, the part that measures its own standing against others and needs the comparison made visible. It is subtler than ordinary pride: māna is not simply feeling great, but needing the crowd to confirm it. Giving in public when giving in private would serve the poor just as well is māna choosing the stage. The act of mercy becomes a transaction, and the currency is other people's regard.
Māyā: Pretense
The Greek word Jesus uses, hypokritai, means actors, people performing a role. The Pali māyā names the same quality: an outward show that does not match the inner state. The face shown to the crowd and the face known inwardly are two different faces. Māyā is a defilement (kilesa) because it severs the bond between action and motive, making virtue a costume rather than a condition of the heart.
Vipāka: The Fruit of Action
"They have received their reward" is the verse's sharpest line, and vipāka is its Buddhist name. Every intentional act bears fruit that matches the quality of its intention. When the intention is to win human praise, human praise arrives, the account closes, and nothing remains. A seed planted for applause grows nothing but applause, and the harvest is over the moment the clapping stops.