Two people can cross identical ground and come back with different countries, because the identity doing the looking decides what the eyes are permitted to report. Following fully is not extra effort, it is the absence of a back door: the decision was closed before the ground was ever surveyed, so no report could reopen it.
That is why the reward lands on offspring. What transfers is the standard rather than the territory, the way certainty gets held when everyone credible disagrees. A preference wearing a decision's clothes leaves the retreat open, and the person keeps their options and loses the land.