When a purchase keeps failing to satisfy, the problem is the vehicle, not the size of the hunger.
Money and working years always go toward meeting a need, and the trouble starts when the need is certainty or significance and the thing bought was never built to carry it. Satisfaction does not come out, the emptiness gets read as insufficient quantity, so more goes in, and that loop is what a spent decade is made of.
Listening diligently is a change of vehicle, not a change of appetite. What is called good here feeds the needs of the spirit, growth and contribution, and those give back more than was put into them. Keep paying into the needs of the personality and the richness the soul was built for never arrives, and the years spent proving it are gone.