Leadership is making the three decisions out loud for people who have been making them by default for years.
Ruins that sit long enough stop registering as a problem and start registering as weather. Aiming a crowd's attention at what they had trained themselves to walk past is decision one. Calling it disgrace rather than permanent condition is decision two, and that word does the work, because a condition gets endured while a disgrace becomes intolerable, and intolerable is the only state that moves a hundred hands.
The third came in the same breath, before anyone could price the labor, because a crowd left standing between meaning and action talks itself back into the rubble. Pain got fixed to staying and pleasure to a finished wall, and that is leverage. Skip the naming and people keep living inside something they have already agreed cannot change.